Praxis was founded from a long-standing interest in business, design, and problem-solving. From an early age, I was drawn to purposeful creating—designing my first website at age eight and launching my first profitable venture by thirteen. I began by helping family and friends bring ideas to life through visual materials, concept development, and practical support as their projects grew. That early experience evolved into a clear passion for creative, well-executed visual communication. 

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While studying at Texas A&M University, I initially pursued a path in healthcare. During this time, I worked as a scientific communicator for a research lab, translating complex research findings into clear, visual materials for public and professional audiences. I later gained hands-on experience as a medical assistant where I found myself spending any time between patients creating educational materials and new systems to increase workflow productivity within the clinic. Through these experiences, it became clear that even while pursuing healthcare, my long-standing interest in business, design, and problem-solving continued to be the work I found most fulfilling.

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Praxis evolved from that realization. Today, I partner with businesses, nonprofits, and healthcare organizations to translate their visions from idea to thoughtfully executed reality.